Tuesday, September 27, 2016

U.S. Marines To Replace 'The Few, The Proud' Slogan In New Commercials

Marine Times: Marine Corps may replace 'The Few, The Proud' as its recruiting slogan

The Marine Corps has always been an elite fighting force, but it may have outgrown its current recruiting slogan, “The Few. The Proud. The Marines.”

So the Corps is exploring the possibility of using a new tagline with the service’s upcoming advertising campaign, which is slated to launch next year, said Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command.

“’The Few, The Proud’ does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” Caldwell told Marine Corps Times. “We believe the new campaign products require a unique tagline to achieve the effort’s objectives.”

Read more ....

WNU Editor: 'The Few, The Proud' is a great line. Sighhh .... I guess with time everything changes .... including slogans.


Anonymous said...

I guess "the few, the proud" is too exclusive...maybe a slogan contest editor???

RussInSoCal said...

Trigger warnings? Safe space invasion? Too aggressively masculine? Maybe the slogan is subtly racist.... //


Si-vis-pasen- said...

From the land of the free ,and the home of the brave. soon will also be removed from the national anthem .

Si-vis-pasen- said...
This comment has been removed by the author.