America can learn a thing or two about PR from Putin's pugilistic propaganda.
In today’s media, drawing consistent attention takes a particular set of character traits—witness the popularity of Kim Kardashian on Instagram, or DJ Khaled on Snapchat. Their equivalent on the stage of world leaders is undoubtedly Russia’s President Vladimir Putin.
This week, Mr. Putin received headlines for stating Russia would retaliate against NATO’s placement of non-exploding U.S. missiles in Romania. While the U.S. says the system is meant to defend against renegade nations like Iran and knock lethal weapons from the sky, Mr. Putin’s vacuous roars generate attention. He understands the importance of media.
Take Russia Today (RT.com)—the dominant, 24-hour Russian news network reaching over 700 million people worldwide. As one of the most watched foreign news channels in the United States, RT is remarkably effective at influencing people with its pro-Kremlin coverage in English, Spanish, Arabic, German, French and Russian. Funded by the Russian government, the network is also among the 500 top websites in the world. There’s a reason the Russian government has called it a “core organization of strategic importance to Russia.”
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WNU Editor: The sentence that caught my attention in this commentary was the following ....
.... This week, Mr. Putin received headlines for stating Russia would retaliate against NATO’s placement of non-exploding U.S. missiles in Romania.
What's a non-exploding missile?
But aside that all media (IMHO) is bias .... especially political media. The key is to know the source, and to then read other alternative news sources and outlets for an alternative viewpoint. I think that is what is bothering Ronn Torossian and those who think like him .... it is that RT and other Russian media outlets are providing an alternative viewpoint that Western media is covering and/or not covering. Russia is not winning the information war .... Russia is doing just what everyone else is doing .... providing a source of news that people may want to read .... bias and all. My own personal beef with Russian news is the coverage of the news within Russia itself .... fortunately the internet is providing an alternative outlet that the Kremlin is not able to control .... so far.
3 comments:
My Wife reads RT and the CBC every day. She says "you would think they are reporting about different planets."
I wouldn't dismiss Putin's success with this. He isn't just doing what everyone else is doing. He is miles ahead of most rulers when it comes to propaganda. Miles ahead of the Soviet system too. They tried to sell golden lies while he plays to thoroughly justified human cynicism at home and abroad.
"The Russian government is smart in understanding the new rules of public relations and journalism. America and the west are losing a global information war with the Kremlin. Our leaders need to do a much better job of telling our story—maybe they can learn from Kim Kardashian and DJ Khaled about how to reach and influence mass audiences."
Well, there is one temporary fix they could use: elect Donald Trump.
It would help if corporate media stopped lying to the people of America!
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