Thursday, September 15, 2016
Trust In American Mass Media Hist A New Low
Gallop: Americans' Trust in Mass Media Sinks to New Low
* 32% say they have "a great deal" or "a fair amount" of trust
* 14% of Republicans express trust, down from 32% last year
* Confidence drops among younger and older Americans
WASHINGTON, D.C. -- Americans' trust and confidence in the mass media "to report the news fully, accurately and fairly" has dropped to its lowest level in Gallup polling history, with 32% saying they have a great deal or fair amount of trust in the media. This is down eight percentage points from last year.
Gallup began asking this question in 1972, and on a yearly basis since 1997. Over the history of the entire trend, Americans' trust and confidence hit its highest point in 1976, at 72%, in the wake of widely lauded examples of investigative journalism regarding Vietnam and the Watergate scandal. After staying in the low to mid-50s through the late 1990s and into the early years of the new century, Americans' trust in the media has fallen slowly and steadily. It has consistently been below a majority level since 2007.
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WNU Editor: Here is an easy prediction .... this trend of not trusting the U.S. mass media is going to continue.