Katharina Mueller of Germany and Tim Dieck of Germany in action during the Ice Dancing Team Event. REUTERS/Aleksandra Szmigiel
Yahoo: Olympics Opening Ceremony draws record-low ratings: Why aren't Americans tuning in?
NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday’s Opening Ceremony, averaging just 16 million.
It is a record low for the Opening Ceremony (20.1 million for 1988 in Calgary was the previous record) and a whopping 43 percent below the 2018 Games in South Korea that notched 28.3 million viewers despite also dealing with a less than advantageous Asian time zone for American audiences.
It comes on the heels of Thursday’s ratings disaster that saw just 7.7 million people tune in, dramatically below same-night audiences of 2018 (16 million) and 2014 from Russia (20.02 million).
NBC said the 16 million is a “total audience delivery” and includes all of its networks and streaming. The television-only average audience was below 14 million for the day, per the preliminary data released by the network.
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WNU Editor: The problem with this Olympics is that the host country, China, is a serious problem for most viewers, this blogger included.
10 comments:
For me I lost my interest when I got children. It takes to much time to follow it. I notice here in Sweden it is most old people that are more interested in watching wintersports on TV.
Young people look more at soccer and UFC.
1:28 AM
You're really missing the point.
WNU sour grape.
Opening ceremony was inspiring and tremendously spectacular.
https://twitter.com/TeamUSAMXD/status/1489918754125275139?s=20&t=e-Zcbp6KnDLqvfZUKFoyKg
If I wanna get woke I'll turn on CNN.
I tried to watch something through the not so friendly xfinity interface. The sports I want to watch are behind a subscription wall. I don't need that.
"Opening ceremony was inspiring and tremendously spectacular."
The Chinese government is very good at it. For national holidays it works as intended. Liberals in the US do not understand it or if they do, they want to destroy it and start over with a tabula rasa. Then the liberal will be "patriotic" and want people to enjoy the celebrations.
For an international event such lavish celebrations will not work as intended. They will have the opposite effect.
People are more tuned into the spring festival than the Olympic extravaganza, if I have a good barometer. That is something. The spring festival happens every year and the winter Olympics every four years, but the spring festival is more watched.
I thought it was very done UNTIL the chinese soldiers raised the flag. I gave them the benefit of a doubt and they blew it bad.
American athletes love the game so far, that’s all it matters.
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