Friday, June 15, 2012

Guess Who Is Grabbing New Military Top-Level Domains?

Soon to come - us.airforce, brought to you by eHow.com?
(Credit: F-35 Lightning II Program)

Guess Who Wants New Military Top-Level Domains? Not The Military... -- CNet

Demand Media, that purveyor of eHow and other spammy sites, is making a frontal assault on new TLDs like .army and .navy.

Among the thousands of applications for new generic top-level domains that ICANN released today are three to run new .army, .navy and .airforce domains. The applicant isn't the U.S. Department of Defense -- or any other government entity for that matter -- it's those masters of cheap, spammy content, Demand Media.

The military suffixes are three of 26 applications that list United TLD Holdco Ltd. as the applicant -- United TLD is a Cayman Islands-based subsidiary of Demand Media, which runs eHow.com and other sites. The company was part of the inspiration behind tweaks to Google's search algorithm last year that resulted in giving less weight to so-called "content farms" -- like Demand Media.

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My Comment: They are banking on there being a market for those who are interested in having a military domain .... but I just do not see it happening .... the market is too small.

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