My Business: How To Run A Pizza Delivery Service In Kabul -- BBC
What makes an entrepreneur? Muhammad Ismael Aarefi tells the BBC's Shogufa Anwari and Tom Santorelli about how he set up Kabul's first pizza delivery service.
Muhammad Ismael Aarefi first decided that he wanted to join the restaurant business whilst visiting friends in Europe.
Some of them owned their own restaurants but conscious of the risks they had taken in starting up their own food outlets, he knew he needed a novel hook to attract his customers.
"At the beginning we were not thinking about the financial benefits or losses, we were just thinking of bringing something new to this country," he says.
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My Comment: The one thing that I know about Afghans is that they love their finger food .... and pizza is just perfect to fill that need.
On the bigger picture .... entrepreneurs can change a society to the better. I saw that in Russia when a growing entrepreneur class in the 1980s started to pressure the Communists to reform .... I definitely saw it in China in the 1980s, with the Chinese communists embracing capitalism right away .... and I can only hope that in places like Afghanistan the same will happen.
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