NFL, NBA and NASCAR Fight For Federal Dollars -- Washington TimesFast cars, young — mainly — men and the U.S. military.
For years, America’s armed forces counted on that combination to boost recruitment, spending tens of millions of dollars to sponsor NASCAR teams and defending it as an unparalleled way to get its brand name in front of the kinds of young men who provide the backbone of the country’s fighting forces.
But with trillion-dollar deficits and defense cuts looming, NASCAR and other sports leagues are feverishly fighting this week to try to defend that spending in the face of a conservative-liberal coalition that says it’s time for the government to stop pumping taxpayers’ money into private sports teams — at least without more evidence that it pays off.
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My Comment: I understand the marketing aspects in sport sponsorships .... but in a time when money is tight ..... this is probably the time to get out of it.
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