The mastermind behind Barack Obama's campaign ... Jim Messina Photo: Reuters, left, and Twitter
The Man Behind The Man: How A Strategist Called Jim Got Barack Obama Back Into The White House -- Sydney Morning Herald
He was once described as "the most powerful person in Washington you've never heard of".
While Barack Obama delivered a rousing victory speech in Chicago, it was his campaign manager Jim Messina who many were crediting as developing the strategy that kept the US President in the White House for another four years.
'He knew exactly where everything was going,' Messina said of Steve Jobs. 'He explained viral content and how our stuff could break out, how it had to be interesting and clean.'
The 42-year-old has never lost a campaign he has managed since his first race in 1993 when he was still a politics undergraduate.
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My Comment: I know that this is not a war/national security/defense post .... but it is a fascinating look and analysis on President Obama's election strategy, and (in my opinion) how future election campaigns will be managed.
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