Marine Major Creates Military Inspired Energy Shot on the Battle Field -- ABC News
ABC News’ Producer Angel Canales and Editor Arthur Niemynski report:
ANNAPOLIS, Md.–When decorated combat veteran Maj. Rob Dyer was on tour in Afghanistan, his troops sometimes struggled to recover from arduous missions that required them to stay alert for long hours.
Dyer saw the need for something that could help the troops back up to speed without any negative side effects. His focus became to create an energy drink geared for special operations in the field to energize the troops. “We knew that whatever nutrition supplements we wanted to create, they needed to fit everybody else’s needs and not just troops,” he says. And that’s how he created RuckPack, a power-packed, caffeine-free vitamin dietary supplement.
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My Comment: Talk about smart marketing.
2 comments:
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