Van Damme Stars In Mind-Blowing Volvo Ad -- New York Post
Despite their obvious potential for visceral thrills, car and truck commercials don’t tend to be all that memorable. But with the aid of Jean-Claude Van Damme, Volvo found a way to sear the memory of its FM heavy truck’s Volvo Dynamic Steering feature into viewers’ brains.
The set up is simple enough: The 53-year-old action star, is positioned between two of the hulking vehicles. But then you realize that he’s perched, one foot atop the side view mirrors of the trucks. And they’re driving in reverse.
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My Comment: When I was young (in my late twenties) .... I followed the Van Damme formula on exercise. It is good to see that he is still around .... and (unlike me) still in great shape.
1 comment:
Who else would think a commercial as simple as this would be legendary? Oh well it's Van Damme!
http://digitalmunch.tv/importance-of-video-to-promote-your-brand/
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