The U.S. Army Is Looking For 'Average-Looking Women'

The memo refered to the photo above, advising avoiding photos that 'glamorize' women in combat. US ARMY

Army PR Push: 'Average-Looking Women' -- Politico

The Army should use photos of “average-looking women” when it needs to illustrate stories about female soldiers, a specialist recommends — images of women who are too pretty undermine the communications strategy about introducing them into combat roles.

That’s the gist of an internal Army e-mail an Army source shared with POLITICO.

“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” wrote Col. Lynette Arnhart, who is leading a team of analysts studying how best to integrate women into combat roles that have previously been closed off to them. She sent her message to give guidance to Army spokesmen and spokeswomen about how they should tell the press and public about the Army’s integration of women.

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More News On The U.S. Army Looking For 'Average-Looking Women'

'Average Looking Women': The Army's Secret Scheme To Sell Women In Combat -- SFGate/Business Insider
Army: Quit using photos of pretty women when talking about females in the military -- al.com
Army Colonel: Use 'Average Looking Women' to Portray Female Soldiers -- Newsmax
'Ugly Women Are Perceived As Competent': Army PR Strategist -- Huffington Post

My Comment: Another example of political correctness running amok.