U.S. Army Told To Use 'Average Looking' Women In Their Ads (Updated)

The e-mail referred to this photo of Cpl. Kristine Tejedaa. Ms Arnhart expressed her view that by using images of pretty female soldiers, the 'rest of the message' is lost

U.S. Army Told To Advertise For Recruits Using 'Average Looking Women' Because They Are Perceived As More Competent Than Prettier Soldiers -- Daily Mail

* Spokeswoman said images of attractive female soldiers 'undermine the message' in leaked email
* Critics claim her view is latest indicator of gender inequality within the armed forces

A U.S. Army spokeswoman has said images of 'average-looking women' should be used in recruitment advertisement as photographs of more attractive soldiers confuse the reality of the roles in combat.

A leaked email that circulated revealed how a leading strategy analyst affirmed 'ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead.'

Colonel Lynette Arnhart, who is heading a team of experts studying how best so integrate women into service, condemned advertising images used in the past as they 'undermine the rest of the message'

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More News On The U.S. Army Looking For 'Average-Looking Women' In Their Ad Campaign

Army says GI Janes shouldn’t look too pretty in pictures -- Washington Times
Army Memo Says This Woman Is Too Pretty to Take Seriously as a Soldier -- Jezebel
Army discusses using 'average-looking women' in ads -- Today
Army PR Push: 'Average-Looking Women' -- Politico
'Average Looking Women': The Army's Secret Scheme To Sell Women In Combat -- SFGate/Business Insider
Army: Quit using photos of pretty women when talking about females in the military -- al.com
Army Colonel: Use 'Average Looking Women' to Portray Female Soldiers -- Newsmax
'Ugly Women Are Perceived As Competent': Army PR Strategist -- Huffington Post