Emily Schrader, Forward: How Israel’s Army Revolutionized Wartime Social Media
Facebook CEO and founder Mark Zuckerberg once said, “The question isn’t, What do we want to know about people?, It’s, ‘What do people want to tell about themselves?’” When it comes to the state of Israel and its representatives, there is a lot they want to tell about themselves. From PR crises like multiple wars with Gaza, waves of stabbing attacks and never-ending global political tensions, I’ve seen firsthand over the last seven years how Israel utilizes social media as a tool for combatting international media bias. Yet in Israel and in the global Jewish community, there is fierce criticism of Israel’s so-called “PR failures.” I believe this criticism is unwarranted. Having been a critical observer of both the Israeli government and the Israel Defense Forces from the perspective of an outsider, I believe the state of Israel, and more specifically the IDF, have completely changed the game when it comes to nation branding and public relations.
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WNU Editor: This Buzzfeed post from 2012 illustrates how effective Israel was in using social media to promote their point of view .... How To Wage War On The Internet (BuzzFeed).
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