U.S. Army's New Recruitment Ad Focuses Less On Combat Roles

ABC News: Army's new recruiting ads focus less on combat roles

The Army's glitzy new recruiting campaign that kicked off on Veterans Day focuses less attention on combat roles and highlights lesser-known jobs like cyber warriors and scientists.

The ads are intended to "surprise" the 17-to-24-year-olds of "Generation Z" and raise awareness of less-popularized roles in the Army at a time when a strong economy is making it difficult to find new recruits.

The "What's Your Warrior" campaign will still highlight combat roles, but it also plays up some of the service's 150 career fields. It's a main reason why the new pitch showcases cyber protection and scientists researching the Zika virus.

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Update: Here’s the Army’s Next Big Advertising Campaign (Military.com)

WNU Editor: This is not your grandpa's US Army.