CIA Has A New Look And New Logo (Update)

The Print: CIA has a new look and new logo. Now to see if its rebranding can impress & woo millennials 

For all the design-world derision, the CIA’s motives are clear: the creation of a brave new brand for bold new generation of brand-savvy recruits. 

A few days before insurrectionists stormed the U.S. Capitol, the Central Intelligence Agency — “the Nation’s first line of defense” — unveiled a rebrand. 

The government-issue website was replaced with a bold and dramatic “dark mode” look: And the patriotic seal (eagle, compass, scroll) morphed into a strikingly contemporary design:

This edgy new identity is a departure not only from the visual tradition of U.S. intelligence agencies … … it is a departure from the conventional crests and seals of most competing foreign services, allied and hostile: 

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WNU Editor: It is not only the logo that has changed. The CIA's Twitter posts are now different .... ‘Creepy’: CIA trolled over baffling Valentine’s Day poem on Twitter (RT).