Wednesday, May 25, 2011

U.S. Navy Challenging Disney's Attempt To Trademark SEAL Team 6

US Navy

Navy Fights Mickey Mouse For SEALs Trademark -- FOX News

SEAL Team 6 isn’t going down without a fight.

The Navy is challenging Disney’s attempt to trademark the name of the elite squad responsible for taking out the world’s most wanted terrorist.

On May 3, just two days after Usama bin Laden was killed in a raid on the Al Qaeda leader’s Pakistan compound, Disney filed trademark applications to use the name "SEAL Team 6" on everything from entertainment, toys, video games, clothing, footwear -- even Christmas ornaments and snow globes.

Read more ....

My Comment
: The important sentence in this report is the following ....

.... Trademark law is based on priority of use. If you use it first in commerce, you win,” he said. “I’m pretty sure the U.S. Navy has been using 'SEAL Team 6' long before the mouse got involved.”

This lawyer is probably right, and I suspect that the Navy SEALs will win their case.

No comments: